WHO IS THE PROPPY SHOPPE? The company is directed Jaclyn Steudtner-Colabraro who is also the primary contact for all clients. Jac is a veteran of the event world having worked for 6 years as Creative Director for David Tutera, then 4 more as Art Director for Rachael Ray. Over the last decade her event work has appeared on dozens of TV episodes, in magazines, books and online. Since 2006, she has also designed countless events for private clients and for corporations including Nat Geo, The Discovery Channel, The Food Network, L’Oreal, and Kiehls to name a few. The rest of The Proppy Shoppe team is comprised of a talented list of freelancers including Carpenters, Floral Designers and other trades.
WHAT IS AN EVENT STYLIST? An Event Stylist is a design professional who oversees the look of a wedding or event. We work with clients to develop their personal , unique event style and coordinate this through ALL elements creating a cohesive celebration. Do you have a story to tell?
WHAT SERVICES DO YOU OFFER? The Proppy Shoppe designs and executes many elements in-house including Graphic Design, Printed Materials, Florals, Custom Props and Décor Fabrications. We also warehouse a large inventory of vessels, lighting elements and decorative items which are available for rental. For the elements we don’t physically create, we work with a long list of pros at printing to rentals and more. We are known for our sourcing and trusted vendor lists. We’re often involved in the layout of the floorplan and love to throw out unique ideas for each particular project. As Event Stylists, we work with clients from the early design stages through the procurement of goods to the physical creation of our designs to the installation of them on site.
ARE YOU AN EVENT PLANNER? Although we can, we now find it better to stay focused on the design of the party. We keep close relationships with several expert Event Planners that we are happy to refer!
WHAT DOES A TYPICAL EVENT COST? Every event is unique in its size, style and focus so there are no “packaged prices” for our décor and design costs. However, in the last few years we’ve seen some “averages”. Most corporate cocktail parties have ranged from $3 to $5k in décor. Most weddings range from $5k to $9k and most Bar and Bat Mitzvah’s are averaging $4 - $6k in design-related elements. We insist on working backwards from a client’s target budget and wish list to ensure that we are only suggesting ideas that are a realistic. We understand it’s no fun to see something you can’t have! All of our proposals are formatted in a “menu style” so that clients can mix, match and select only the elements that matter most to them.
WHAT IS THE EVENT DESIGN PROCESS? Initially, we request event details (the usuals; venue, guest count, wish list, budget...) and ask for inspirational photos. Once we understand vision and parameters, we begin our Design Proposal. This deck will visually lay out our interpretation of the event’s look and clearly identify costs and generally takes 2 weeks to complete. We then review this together and when we've nailed it, it's time for a contract, deposit and a site visit! Then, if there are no further edits, we order materials and execute!
HOW IS THE PROPPY SHOPPE ADAPTING TO COVID? We’re working with existing clients to creatively edit their plans as needed and are consulting with prospective clients to tailor their projects to the “new normal” of events. This may mean reduced guest counts, alternative event flows, a move to outdoor venues, smart seating charts, virtual components or creative solutions for safety. Our previous clients will attest that we go above and beyond for those who trust us and that loyalty applies now more than ever!
WHAT SUSTAINABLE MEASURES DOES THE PROPPY SHOPPE TAKE? We happily recycle all applicable papers and film plastics and work very hard to repurpose as many decorative elements as we can. Recently, we’ve begun drying salvageable florals to reuse later in another form. We’re minimizing or eliminating the use of foam products in our floral designs wherever possible and offer our staff refillable drinking water sources on site instead of providing single-use plastics. We are always trying to add to this list…